How a Montana Senate ad from Independent PAC works on you: “send our children to die in a foreign land” is Appeal to Fear, making you afraid so you stop weighing the facts. Semblen found 5 techniques in the ad. semblen.com/races/mt-senate #MTSen #Midterms2026 #PoliticalAds
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Montana Senate 2026 ads: Alme vs. Bodnar vs. Bankhead — Semblen
INDEPENDENT PAC has spent $7.1M supporting Bodnar. 223 ads in the 2026 Montana Senate race, analyzed for rhetorical techniques — 121 use at least one.